It is no secret that Netflix has a history of providing good content, but it also has a history of providing poor interfaces to access that content.

Things, however, are improving and Netflix recently made some nice changes to its web player.

That withstanding, InstaFlicka.com writers Craig and Phil think the company still has a lot to work on. They recently discussed what Netflix should consider doing to improve the user experience.

There are a lot of movie/tv social mobile apps that allow you to check-in what you are watching and share that with your friends via Twitter and Facebook. They have been around for years, which leaves my mind fairly boggled as to why Netflix hasn’t introduced this feature into their mobile apps.
Can you think of any service upgrades that would improve user experience and general service value?
 Yeah, when is Netflix’s big Facebook integration coming? Seems like that should have happened by now. Hulu has unrolled a lot of integration features in the last few months. Why not Netflix? I would appreciate Twitter integration more than Facebook.I would also love Netflix to figure out a way that will allow for members to watch movies together online, along with a chat feature.
You use Netflix on a number of different devices. I use it through an app on my Kindle Fire and Google TV. Neither of these apps are very good. They are both rather clunky. How do you feel about your Netflix app experience? What can be better?
Clunky is definitely a word I’d use to describe Netflix’s interfaces — not just in the mobile space. Part of the issue is screen real estate. They have to make something that is functional, but maximizes the smaller screen of the mobile devices.Another part of the problem is that there is no standardized Netflix interface. There are different interfaces for different devices. It’d be really swell if they could shore up the differences between the apps so that it’s a more unified experience.
Do you have any thoughts on feature parity?
 I agree that a more unified experience would be helpful. I end up having to remember how to navigate and search for things, depending on the platform that I am using. Also, the Kindle Fire app is especially bad for navigation and clicking on things. The Kindle Fire’s unresponsiveness issues are a big part of that, but Netflix isn’t helping much with the app that they provide.
 It is obviously difficult for Netflix to arrange its massive content in a way that makes sense for the user trying to find movies that they specifically want to see and others that they might want to see. Do you think there are ways for Netflix to organize its offerings better?
Oh, there are ALWAYS ways to make organization better. It’d be nice if Netflix would allow the user to set which genres or subcategories that show up on the main movie selection menu. Instant Queue and Recently watched should always be in the equation, but I don’t need a ‘Quirky Romantic Comedy’ section generated just because I got together and watched No Strings Attached with my lady. Let me, the user, give you a set of parameters to jump off of and then go from there.
What is the number one feature you want to see added to Netflix, be it for personal preference or because you think it would help them keep an edge in the streaming market?
 I want Netflix to be a better curator of content. Algorithms only get you so far. There still needs to be some human oversight. I would like a human hand to point me towards various content. Redbox does a good job of running a blog that is relevant for its customers. Apple also rolls out a pretty decent page in iTunes that seems to curate content in a usable way. Why can’t Netflix?